Building a Brand on Social Media

  • Training Time: 1 day 9:00 am to 5:00 pm
  • Inclusion: Participants Manual and Certificate of Completion

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

Learning Points
  • Define terms related to social media branding
  • Create a strategy for your social media brand
  • Describe various social media platforms and identify what platforms fit your brand
  • Communicate effectively over social media
  • Deal with negative feedback and criticism
  • Create a social media playbook to guide brand ambassadors
  • Evaluate your brand strength and revise your strategy
Course Outline

Building a Brand on Social Media –Module 1
Getting Started

  • Introduction to Social Media Branding
  • Workshop Objectives

Building a Brand on Social Media –Module 2
Defining the Terms

  • What is Branding?
  • What is Social Media?

Building a Brand on Social Media –Module 3
Building a Social Media Branding Strategy

  • Key Ingredients for Your Branding Strategy
  • Pre-Assignment Review

Building a Brand on Social Media –Module 4
Identifying Your Social Media Audience

  • Your Social Media Audience

Building a Brand on Social Media –Module 5
Key Social Media Platforms

  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options

Building a Brand on Social Media –Module 6
Creating Brand-Focused Messages

  • What’s in a Message?
  • Making Connections
  • Debrief
  • Dealing with Negative Feedback

Building a Brand on Social Media –Module 7
Building Customer Trust

  • Making Connections
  • Debrief

Building a Brand on Social Media –Module 8
Developing a Communication Strategy

  • Developing Social Media Brand Guidelines
  • Making Connections
  • Letting Others Speak for You

Building a Brand on Social Media –Module 9
Reviewing and Revising

  • Review
  • Revise

Building a Brand on Social Media –Module 10
Workshop Wrap-Up

  • Understanding the Energy Curve
  • De-escalation Techniques
  • When to Back Away and What to Do Next

Building a Brand on Social Media –Module 11
Pulling it all Together

  • Process Overview
  • Putting it into Action

Building a Brand on Social Media –Module 12
Wrapping it up

  • Words from the Wise
You Can Expect...
  • To know and understand social media terms, what it is, and how it has grown
  • To learn what goes into making a brand
  • To understand key ingredients for a successful branding strategy
You Need This If...
  • You want to know how a brand comes to life
  • You want to know what your brand currently says and what it should say
  • You want to be in charge of your branding and manage branding resources
  • You want to correct subtle flaws or imperfections in your social media campaigns
This Is About...
  • Building a branding strategy
  • Building an audience profile
  • Learning to fine tuning your search for a target audience