Internet Marketing Fundamentals
- Training Time: 9:00 am to 5:00 pm
- Inclusion: Participants Manual and Certificate of Completion
The internet has forever changed the way the people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of internet marketing. Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills, both companies and individuals will be able to create successful internet marketing techniques.
Learning Points
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognize your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads
Course Outline
Internet Marketing Fundamentals – Module 1
Getting Started
- Introduction to the Workshop
- Workshop Objectives
Internet Marketing Fundamentals – Module 2
SWOT Analysis in Marketing
- Strength / Weakness
- Opportunities / Threats
Internet Marketing Fundamentals-Module 3
Marketing Research
- Consume All Media
- Find the Right Price
- Product Development and Improvement
- Identify Your Target Audience
Internet Marketing Fundamentals-Module 4
Real Time Marketing
- Dynamic Content
- Engagement Builds Followers
- Constant Readiness
- The Time, the Place, the Media
Internet Marketing Fundamentals-Module 5
Tools
- Self-Assessments
- Utilizing Sales Scripts
- Making the Script Your Own
- The Sales Dashboard
Internet Marketing Fundamentals-Module 6
Social Media (I)
- You are Building a Community
- A Personal Touch
- Brand Champions
- Make It Easy to Share
Internet Marketing Fundamentals-Module 7
Social Media (II)
- Content is King
- Blog and Interact
- Webinars
- Constant Monitoring
Internet Marketing Fundamentals-Module 8
SEO Basics
- Relevant and Original Content
- Keywords
- Value Proposition
- Linking
Internet Marketing Fundamentals-Module 9
Website Characteristics
- SEO Optimization
- Landing Page
- Analytics
- Mobile and Tablet Friendly
Internet Marketing Fundamentals-Module 10
Capturing Leads
- Lead Management and Generation
- Give Something Away
- Quality vs. Quantity
- Capture Repeat Customers
Internet Marketing Fundamentals-Module11
Campaign Characteristics
- Tailored for Your Audience
- Use Powerful Words
- The 4 W’s of a Campaign / Monitor and Tweak
Internet Marketing Fundamentals-Module 12
Wrapping it up
- Words from the Wise
You Can Expect...
- To learn fundamentals for successful internet marketing
- To learn about market research, and product development and improvement
- To learn about real time marketing and dynamic content
You Need This If...
- You want to build followers and engage them
- You want to learn monitoring strategies
This Is About...
- Brand Management
- Making every interaction count
- Being consistent in your marketing message and campaign
- Being successful in internet business marketing
In-House Rate
Participants: ??
Duration: 1 day
Course Fee:
Level 8*
, per person
Includes: Manual, Certificate of Completion
* hover over the level link to see the actual price summary