Marketing and Sales

  • Training Time: 1 Day, 9:00 am to 5:00 pm
  • Inclusion: Participants Manual and Certificate of Completion

A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

Learning Points
  • Recognize what we mean by the term “marketing.”
  • Discover how to use low-cost publicity to get their name known.
  • Know how to develop a marketing plan and a marketing campaign.
  • Use their time rather than their money to market their company effectively.
  • Understand how to perform a SWOT analysis.
Course Outline

Marketing and Sales – Module 1
Getting Started

  • Introduction to the Workshop
  • Workshop Objectives

Marketing and Sales – Module 2
Pre-Assignment Review

  • Pre-Assignment Review

Marketing and Sales – Module 3
Defining Marketing

  • Defining Marketing

Marketing and Sales – Module 4
Recognizing Trends

  • Recognizing Trends

Marketing and Sales – Module 5
Doing Marketing Research

  • Doing Marketing Research

Marketing and Sales – Module 6
Strategies for Success

  • Top 10 Strategies for Success
  • Identifying Opportunities (Part 1)
  • Identifying Opportunities (Part 1I)
  • Debrief

Marketing and Sales – Module 7
Mission Statements

  • Your Mission Statement

Marketing and Sales – Module 8
Brochures

  • Brochures

Marketing and Sales – Module 9
Trade Shows

  • Why Attend a Trade Show?
  • Preparing for a Trade Show

Marketing and Sales – Module 10
Developing a Marketing Plan

  • The P’s of Marketing
  • SWOT Analysis
  • A Simple Marketing Plan for Small Budgets

Marketing and Sales – Module 11
Increasing Business

  • How to Increase Business

Marketing and Sales – Module 12
Saying No to New Business

  • Saying No to New Business

Marketing and Sales – Module 13
Advertising Myths

  • Advertising Myths

Marketing and Sales – Module 14
Networking Tips

  • Networking Tips
  • Session Wrap Up

 

You Can Expect...
  • To know what is meant by the term “marketing”
  • To discover how to use low-cost publicity to get your name known
  • To know how to develop a marketing plan and a marketing campaign
You Need This If...
  • You want to use time rather than money to market your company effectively.
  • You want to understand how to perform a SWOT analysis
This Is About...
  • Creative marketing tactics
  • Recognizing trends
  • Doing marketing research
  • Increasing business through marketing