Marketing and Sales
- Training Time: 1 Day, 9:00 am to 5:00 pm
- Inclusion: Participants Manual and Certificate of Completion
A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.
Learning Points
- Recognize what we mean by the term “marketing.”
- Discover how to use low-cost publicity to get their name known.
- Know how to develop a marketing plan and a marketing campaign.
- Use their time rather than their money to market their company effectively.
- Understand how to perform a SWOT analysis.
Course Outline
Marketing and Sales – Module 1
Getting Started
- Introduction to the Workshop
- Workshop Objectives
Marketing and Sales – Module 2
Pre-Assignment Review
- Pre-Assignment Review
Marketing and Sales – Module 3
Defining Marketing
- Defining Marketing
Marketing and Sales – Module 4
Recognizing Trends
- Recognizing Trends
Marketing and Sales – Module 5
Doing Marketing Research
- Doing Marketing Research
Marketing and Sales – Module 6
Strategies for Success
- Top 10 Strategies for Success
- Identifying Opportunities (Part 1)
- Identifying Opportunities (Part 1I)
- Debrief
Marketing and Sales – Module 7
Mission Statements
- Your Mission Statement
Marketing and Sales – Module 8
Brochures
- Brochures
Marketing and Sales – Module 9
Trade Shows
- Why Attend a Trade Show?
- Preparing for a Trade Show
Marketing and Sales – Module 10
Developing a Marketing Plan
- The P’s of Marketing
- SWOT Analysis
- A Simple Marketing Plan for Small Budgets
Marketing and Sales – Module 11
Increasing Business
- How to Increase Business
Marketing and Sales – Module 12
Saying No to New Business
- Saying No to New Business
Marketing and Sales – Module 13
Advertising Myths
- Advertising Myths
Marketing and Sales – Module 14
Networking Tips
- Networking Tips
- Session Wrap Up
You Can Expect...
- To know what is meant by the term “marketing”
- To discover how to use low-cost publicity to get your name known
- To know how to develop a marketing plan and a marketing campaign
You Need This If...
- You want to use time rather than money to market your company effectively.
- You want to understand how to perform a SWOT analysis
This Is About...
- Creative marketing tactics
- Recognizing trends
- Doing marketing research
- Increasing business through marketing
In-House Rate
Participants: 16 – 30
Duration: 1 day
Course Fee:
Level 8*
, per person
Includes: Manual, Certificate of Completion
* hover over the level link to see the actual price summary