Marketing with Social Media

  • Training Time: 2 Days, 9:00 am to 5:00 pm
  • Inclusion: Participants Manual and Certificate of Completion

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This two-day course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.

Learning Points
  • Describe the value of social media to their marketing plan
  • Create and launch a social media marketing plan
  • Select the right resources for a social media marketing team
  • Define how to use social media to build an internal community
  • Use metrics to measure the impact of a social media plan
  • Manage difficult social media situations
  • Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
  • Decide whether a blog adds value to a social media plan
  • Speak about specialty sites and social medial management tools
  • Stay on top of social media trends and adjust their plan as the online world evolves
Course Outline

Marketing with Social Media – Module 1
Course Overview

  • Workshop Objectives

Marketing with Social Media – Module 2
Getting Started

  • What is Social Media
  • Pre-Assignment Review

Marketing with Social Media-Module 3
Understanding the Marketing mix

  • Five P’s and Social Media
  • Exercise Your Muscles

Marketing with Social Media-Module 4
Developing a Social Media Marketing Plan

  • Things to Think About
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?

Marketing with Social Media-Module 5
Building Your Social Media Plan

  • Building the Team
  • The Community

 

Marketing with Social Media-Module 6
Using Social Media to Build Internal Communities

  • Does it Mean Everyone is Online all the Time?
  • Make it Work

Marketing with Social Media-Module 7
Analyzing Your Impact with Metrics

  • Useful Metrics
  • Understanding Metrics
  • Timing is Everything

Marketing with Social Media-Module 8
Keeping on Top of the Trends

  • Keeping on top of the Trends

Marketing with Social Media-Module 9
Damage Control

  • That’s Not Good!
  • Get Smart

Marketing with Social Media-Module 10
Using Facebook

  • Getting Started
  • Building Your Community
  • Taking It Further

Marketing with Social Media – Module 11
Using Linkedin

  • Linkedin Essentials
  • Setting Up Your Account
  • Getting Connected

Marketing with Social Media-Module 12
Using Twitter

  • Tweeting
  • Making It Memorable
  • Using Lists

Marketing with Social Media – Module 13
Goal Setting

  • Should I Be Blogging?
  • Blog Rules
  • Help People Find You
  • Planning your Blog
  • Vlogs and You Tube

Marketing with Social Media – Module 14
Using Specialty Sites

  • Using Specialty Sites

Marketing with Social Media – Module 15
Using Social Media Management Tools

  • Using Social Media Management Tools

Marketing with Social Media – Module 16
Launching Your Plan

  • Pulling Everything Together
  • Preparing for Delivery or Upgrade
You Can Expect...
  • To understand what social media is and where your social media strategy currently is.
  • To learn ways to develop a social media marketing plan as part of your overall marketing strategy.
  • To learn who should be on your team
You Need This If...
  • You want to learn to use social media for marketing
  • You need know how to measure what is taking place
This Is About...
  • Using social media for marketing your business
  • Exploring social media sites and social media management tools to take your social media marketing to the next level
  • Making a Social Media Marketing Plan