Marketing Basics

  • Training Time: 2 days,   9:00 am to 5:00 pm
  • Inclusion: Participants Manual and Certificate of Completion

Thanks to the rise of technology and social media, the world of marketing and advertising has become bigger than ever. Marketing has gone beyond the classic printed ads, billboards or even television commercials. Unfortunately, this can cause any company to become confused or even intimidated about getting their product or service out into the market. But if we can learn the right strategies with the right tools, we can break into the marketing world without fear or hesitation.

Learning Points
  • Define your market.
  • Know the different types of marketing and ways to use them.
  • Learn effective ways of communicating with the customer.
  • Know how to set marketing goals and strategies.
  • Recognize common marketing mistakes and know how to avoid them.
Course Outline

Marketing Basics – Module 1
Getting Started

  • Introduction to Marketing Basics
  • Workshop Objectives
  • Pre-Assignment Review

Marketing Basics – Module 2
What is Marketing?

  • What is a Market?
  • Marketing is Not Selling
  • Understanding Customer Needs

Marketing Basics – Module 3
Common Marketing Types (I)

  • Direct Marketing
  • Active Marketing
  • Incoming Marketing
  • Outgoing Marketing

Marketing Basics – Module 4
Common Marketing Types (II)

  • Guerilla Marketing
  • B2B Marketing
  • B2C Marketing
  • Promotional Marketing

Marketing Basics – Module 5
The Marketing Mix

  • Product
  • Price
  • Promotion
  • Place

Marketing Basics – Module 6
Communicating the Right Way

  • The Marketing Pitch
  • Sell Value, Not the Price
  • Fun and Entertaining is Powerful
  • Choosing the Right Media

Marketing Basics – Module 7
Customer Communications

  • Give Your Customers a Voice
  • It’s Not About You, It’s About Them
  • Every Interaction Counts
  • Answer Questions Honestly

Marketing Basics – Module 8
Marketing Goals

  • Brand Switching
  • Repeating Purchases
  • Brand Loyalty
  • Inform and Educate

Marketing Basics – Module 9
The Marketing Funnel

  • Awareness
  • Interest
  • Desire
  • Action

Marketing Basics – Module 10
Marketing Mistakes (I)

  • Not Taking Social Media Seriously
  • Not Having a USP
  • Cross Cultural & International Translations
  • Not Building a Relationship

Marketing Basics – Module 11
Marketing Mistakes (II)

  • Not Having a Plan
  • Aiming at Everyone
  • Not Tracking Metrics
  • Not Listening to Your Customers

Marketing Basics – Module 12
Wrapping it up

  • Words from the Wise
You Can Expect...
  • To understand marketing channels and its purposes
  • To understand the tie up of building customer relationship to brand recognition
  • To take the broad definition of market and narrow it to target market and research
You Need This If...
  • You want your brand to leave an impression on consumers
  • You want to make your brand recognizable and memorable
  • You want to know how to be desirably set apart from competition
This Is About...
  • Understanding customer needs
  • Reaching customers on a personal level with different marketing methods
  • Anticipating needs to keep up with market trends
  • Learning to connect to customers