Marketing for Small Businesses

  • Training Time: 2 Days, 9:00 am to 5:00 pm
  • Inclusion: Participants Manual and Certificate of Completion

Marketing is about getting your business known and building your position within the marketplace. Small businesses don`t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. This two-day workshop will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies.

Learning Points
  • Describe the essential elements of a marketing plan, no matter the size of the business
  • Apply tools and strategy to create a marketing plan that supports the growth of your small business
  • Use six steps to create, implement, and review a marketing plan
  • Leverage the best of Internet and social media marketing
Course Outline

Marketing for Small Business – Module 1
Getting Started

  • Introduction to Marketing for Small Businesses
  • Workshop Objectives

Marketing for Small Business – Module 2
Marketing for Small Businesses

  • Defining Marketing in Small Business Context
  • Pre-Assignment Review

Marketing for Small Business – Module 3
Elements of a Successful Marketing Message

  • Your USP
  • Making Connections
  • Building the Relationship
  • Influence and Persuasion
  • Testing and Revising

Marketing for Small Business – Module 4
The Marketing Cycle in Small Business

  • Marketing Essentials
  • Stage 1: Consumer and Marketing Analysis
  • Stage 2: Analyzing Competition and Yourself
  • Stage 3: Analyzing Distribution Channels
  • Stage 4: Creating a Marketing Plan
  • Bringing it All Together
  • Making Connections

Marketing for Small Business – Module 5
Identifying Marketing Strategies

  • Key Marketing Strategies for Small Businesses
  • Getting the Most Bang for Your Buck
  • Making Connections
  • Top 10 Strategies for Success
  • Identifying Opportunities (Part One)
  • Identifying Opportunities (Part Two)
  • A Simple Marketing Plan for Small Budgets

Marketing for Small Business – Module 6
Implementing Your Plan

  • What is a Marketing Budget?
  • Four Rules for Establishing Your Budget
  • Managing Your Budget
  • Stage 5: Implementing and Evaluating
  • Stage 6: Reviewing and Revising

Marketing for Small Business – Module 7
Internet Marketing Basics

  • What it Looks Like
  • Popular Strategies\Sharing Messages
  • E-Mail Marketing
  • What is SEO?
  • Leveraging Social Media

Marketing for Small Business – Module 8
A Personal Plan

  • Your Personal Action Plan


You Can Expect...
  • To know about marketing from the context of small businesses
  • To understand the elements of a successful marketing message
  • To benefit from understanding the marketing cycle of small businesses
You Need This If...
  • You want to learn to devise and implement a marketing plan for your small business
  • You want to learn about internet marketing basics for use in your small business
This Is About...
  • Marketing ideas and strategies for small businesses
  • Working with a small budget and getting the most bang for your buck