Marketing for Small Businesses

Training Time: 2 Days, 9:00 am to 5:00 pm
Inclusion: Participants Manual and Certificate of Completion

Marketing is about getting your business known and building your position within the marketplace. Small businesses don`t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. This two-day workshop will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies.

Learning Points

Describe the essential elements of a marketing plan, no matter the size of the business
Apply tools and strategy to create a marketing plan that supports the growth of your small business
Use six steps to create, implement, and review a marketing plan
Leverage the best of Internet and social media marketing

Course Outline

Marketing for Small Business – Module 1
Getting Started

Introduction to Marketing for Small Businesses
Workshop Objectives

Marketing for Small Business – Module 2
Marketing for Small Businesses

Defining Marketing in Small Business Context
Pre-Assignment Review

Marketing for Small Business – Module 3
Elements of a Successful Marketing Message

Your USP
Making Connections
Building the Relationship
Influence and Persuasion
Testing and Revising

Marketing for Small Business – Module 4
The Marketing Cycle in Small Business

Marketing Essentials
Stage 1: Consumer and Marketing Analysis
Stage 2: Analyzing Competition and Yourself
Stage 3: Analyzing Distribution Channels
Stage 4: Creating a Marketing Plan
Bringing it All Together
Making Connections

Marketing for Small Business – Module 5
Identifying Marketing Strategies

Key Marketing Strategies for Small Businesses
Getting the Most Bang for Your Buck
Making Connections
Top 10 Strategies for Success
Identifying Opportunities (Part One)
Identifying Opportunities (Part Two)
A Simple Marketing Plan for Small Budgets

Marketing for Small Business – Module 6
Implementing Your Plan

What is a Marketing Budget?
Four Rules for Establishing Your Budget
Managing Your Budget
Stage 5: Implementing and Evaluating
Stage 6: Reviewing and Revising

Marketing for Small Business – Module 7
Internet Marketing Basics

What it Looks Like
Popular Strategies\Sharing Messages
E-Mail Marketing
What is SEO?
Leveraging Social Media

Marketing for Small Business – Module 8
A Personal Plan

Your Personal Action Plan

You Can Expect...

To know about marketing from the context of small businesses
To understand the elements of a successful marketing message
To benefit from understanding the marketing cycle of small businesses

You Need This If...

You want to learn to devise and implement a marketing plan for your small business
You want to learn about internet marketing basics for use in your small business

This Is About...

Marketing ideas and strategies for small businesses
Working with a small budget and getting the most bang for your buck

In-House Rate

Participants: 10 – 30
Duration: 1 day
Course Fee: Level 8* , per person
Includes: Manual, Certificate of Completion

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