Personal Branding

  • Training Time: 1 Day,  9:00 am to 5:00 pm
  • Inclusion: Participants Manual and Certificate of Completion

In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image that you want them to see. A positive brand is necessary for success.

Learning Points
  • Define your image.
  • Control your image.
  • Understand how to sharpen your brand.
  • Use social media appropriately.
  • Manage your brand in a crisis.
  • Develop a professional appearance.
Course Outline

Personal Branding – Module 1
Getting Started

  • Introduction to Personal Branding
  • Workshop Objectives

Personal Branding-Module 2
Defining Yourself (I)

  • If You Don’t, They Will
  • Brand Mantra
  • Be Real
  • SWOT Analysis

Personal Branding-Module 3
Defining Yourself (II)

  • Pillars /Passions
  • Define Your Strengths
  • The Three Cs

Personal Branding-Module 4
Controlling & Developing Your Image

  • Clear and Defined
  • Consistent Image
  • It Takes a Commitment
  • Live It Every Day

Personal Branding – Module 5
Personal and Professional Influences

  • Corporate and Personal Integration
  • They Will Influence Each Other
  • Be a Professional
  • Build Rapport

Personal Branding – Module 6
Sharpen Your Brand

  • Blogging
  • Authenticity is Key
  • Transparency
  • Networking

Personal Branding – Module 7
Appearance Matters

  • First Impressions
  • Rise Out of the Crowd
  • True Reflection
  • Dress for Success

Personal Branding – Module 8
Social Media (I)

  • Needs Constant Monitoring
  • Security
  • Have an Objective
  • Promote

Personal Branding – Lesson 9
Goal Setting

  • Needs Constant Monitoring
  • Security
  • Have an Objective
  • Promote

Personal Branding – Module 10
Brand Management During a Crisis

  • Caught in a Bad Spot?
  • Never Burn a Bridge
  • Information
  • Monitor and Respond

Personal Branding – Module 11
Branding Personality Traits

  • Identify Your Unique Values
  • Be Bold
  • Think Outside the Box
  • Fail, Learn, Repeat

Personal Branding – Lesson 12
Wrapping it up

  • Words from the Wise
  • Lessons Learned
  • Completion of Action Plans
You Can Expect...
  • To be in control of your personal brand, by establishing your brand
  • To understand why perception is reality, and its implications
  • To understand the “Court of Public Opinion” and how to use it favorably.
You Need This If...
  • You need to create for yourself a powerful brand mantra
  • Take steps to be, as well as to be viewed, as a genuine person.
This Is About...
  • Developing your persona
  • Building a credible character
In-House Rate

Participants: 10 – 25
Duration: 1 day
Course Fee: P4,750.00 per person
Includes: Manual, Certificate of Completion